The Profitable Power of Unexpected Acknowledgment

WHAT MAKES ACTUATE SO DIFFERENT?

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What is needed is a fresh look at the underlying challenges, issues or obstacles that are standing in the way of a clearly defined communication campaign.  What is needed is a communication and change management campaign with a singular objective that will produce actual change in identified behaviour. This is true for any internally focussed corporate campaign – be it for a new product, service, process, strategy - or any change that requires the enthusiastic and aligned support of leaders and employees.

 

What is noise is everything else. Often everything else is legacy thinking, incorrect assumptions, misguided expectations, cluttered communication objectives, unidentified behavioural outcomes, unclear priorities and the burden of information overload. 

 

Sometimes it simply helps to bring in a fresh set of eyes and ears – preferably ones with a strategic and creative brain behind and between them – to help turn that cacophony of noise into a symphony of coordinated clarity. And that’s what we do, we give you the outside eyes and ears you need to help you create truly compelling campaigns. 

 

We do this by combining the insights of change behavioural models and strategies, with the disciplines of creative advertising and marketing. In this way we are able to help you define brilliant briefs, develop outstanding proposals, and produce high-impact campaigns that inspire leaders and engage employees.

 

Because we are not a consultancy we don’t just talk the talk. Because we’re not an ad agency, or an eventing company, or a video production house, or a digital agency we don’t just offer posters or digital media or activations or videos. We have access to all these media, but we only propose what is right for the job at hand. 

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This is what makes us different, this is what makes us proud of the work we do, and this is what makes us confident that we can truly help the clients we serve.